VITAMIN & MINERAL SUPPLEMENTS

The close relationship between optimal health and nutrition has been observed for millennia

"A LARGE NUMBER OF INDIVIDUALS DO NOT RECEIVE ADEQUATE QUANTITIES OF ESSENTIAL MICRO NUTRIENTS IN THEIR DIET"

HEALTH AND NUTRITION

The close relationship between optimal health and nutrition has been observed for millennia. Most ancient cultures have recorded both the prevalence of certain diseases/illnesses and their prevention. By the middle 19th century illnesses such as scurvy, beri-beri, rickets – to name a few, were known to be caused by certain deficiencies in the diet and that dietary changes alone went a long way towards curing the illnesses. It took another 100 years or so for all vitamins and micronutrients known to date, to be identified. The process of understanding the cause-effect relationship between vitamins, minerals and micronutrients and disease, is an on going one. Today we know that micronutrients such as vitamins and minerals not only prevent and alleviate clinical deficiencies in the short term, but also play a major role in the prevention of degenerative diseases and conditions.


Many studies indicate that a large number of individuals do not receive adequate quantities of these essential micronutrients in their diet. This is due in part to the methods used in food production and processing which deplete the food of most of its micronutrient content; and the fact that individuals no longer consume a balanced diet. Furthermore, modern lifestyles and environmental factors necessitate higher than recommended levels of some essential micronutrients. Food choices, such as a reduced calorie diet or diets in which entire food groups (e.g.: dairy) are eliminated from the diet, can lead to nutrient deficiencies which are detrimental to health unless properly supplemented.


Overindulgence in certain foods or substances (e.g.: calorie loaded fatty foods and alcohol) can be even more damaging to health in the long term. This together with lifestyle choices makes these deficiencies even more pronounced. In addition, even if a balanced diet is followed, the required levels of these micronutrients are not achievable without supplementation. 

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